FENDI x FRGMT x POKÉMON: Unleashing the power of Style, Luxury and Innovation in 2024!

The fashion world just witnessed a seismic shift, a collaboration sparking headlines and breaking the digital dam – FENDI x FRGMT x POKÉMON. The legendary Italian house Fendi has teamed up with streetwear king Hiroshi Fujiwara‘s FRGMT and our beloved Pokémon pals to create a limited-edition collection that’s as iconic as a Master Ball throw. Launched in January 2024, it celebrates the Year of the Dragon. It features a capsule collection of clothing and accessories designed by Hiroshi Fujiwara’s FRGMT label, which incorporates iconic Pokemon like Dratini, Dragonair, and Dragonite into Fendi’s signature motifs.


Part of an ongoing trend of reminiscing the 90s, it’s not the first time luxury brands have ventured into unexpected territory like video games or pop culture. While Louis Vuitton teamed with League of Legends and Burberry dipped their toes in Minecraft, this collab combines high fashion with childhood nostalgia through Fendi’s iconic pieces.

The Collab Unraveled: Pokémon Meets Italian Elegance

Hiroshi Fujiwara is the godfather of streetwear and founder of fashion label Fragment Design. The liberal Japanese creative director is the avatar of the onset of hip-hop culture in Japan. The brand has collaborated with several big names in the industry, like Converse, Moncler, Levi’s, Stüssy, Off-White™ and Supreme, with the latest on the market being the FENDI x FRGMT x POKÉMON fusion. His signatures, including the double lightning bolts, bold graphics and subversive energy blend well the Fendi’s collection of bags and shoes.


This meticulous reimagining of the beloved franchise is a delight for fans of both the eclectic designer and the nostalgic Japanese anime television series. Through the eyes of luxury brand Fendi, hoodies have been reinvented with bright splashes of epic Dragonite clashes, sneakers morph into canvases for Charmander and Squirtle’s fiery rivalry, and even accessories like wallets and cardholders get infused with subtle Pokemon references. The collaboration has certainly succeeded in amassing attention by refreshing childhood memories.

FENDI x FRGMT x POKÉMON: Pieces to Covet

The entire collection amasses a wide variety of clothing and pieces for both men as well as women, so fret not! The clothing is on the pricier side, like the Dragonite bag that retails for $3,980.

Fendi and FRGMT have also partnered with Pokemon GO, allowing players to obtain exclusive collaboration items for their avatars within the mobile game. Players will be able to receive a shirt, a hat and a sweater at certain PokeStops. It features the following pieces:

  • Dragonite Hoodie: This bold statement piece features Dragonite soaring across the back, his majestic form embroidered in intricate detail. The FRGMT lightning bolts add a touch of urban edge, making this hoodie perfect for conquering city streets and wild terrains.
  • Charmander & Squirtle Sneakers: Choose your side in this fiery rivalry! These sneakers showcase Charmander’s blazing flames and Squirtle’s energetic squirts in a bold graphic clash. Available in high tops and lows, they’ll set your feet on fire (figuratively, of course).
  • Peekaboo Dragonite: For the trainer who wants luxury with a hint of mischief, the Peekaboo bag adorned with Dragonite’s playful eyes is a must-have. This limited-edition masterpiece combines Fendi’s iconic craftsmanship with Pokemon charm, making it a collector’s dream.
  • Pikachu Tee: Keep it casual and cool with a classic Fendi T-shirt featuring Pikachu’s cheeky grin. The iconic FF monogram subtly transforms into Pikachu’s tail, adding a playful wink to this everyday essential.
  • Eevee Bag: This versatile bag features Eevee’s adorable silhouette embossed on the leather, a subtle nod to your favorite evolution wonder. Perfect for everyday adventures, it adds a touch of Pokemon charm to any outfit.
  • Dragonite FF Cardholder: Carry your essentials in style with a sleek cardholder featuring the FF monogram intertwined with Dragonite’s scales. This minimalist piece is a subtle way to show your Pokemon pride without going overboard.
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Fendi x FRGMT x Pokemon Sweatshirt Black Men's - FW23 - US
See The Fendi x FRGMT Pokemon Collection
Gotham Magazine

Will the FENDI x FRGMT x POKÉMON Collab Change the Game?

Whether the Fendi x FRGMT x Pokemon collab will fundamentally change the fashion game remains to be seen, but it definitely throws a Pokéball-sized curveball that could have some far-reaching implications:

1. An amalgamation of Luxurious exclusivity and Pop Culture: The all-ambitious collaboration between a high-end brand and a beloved childhood franchise is a bold step towards reforming the chains of age-old rigidity in luxury fashion that often finds itself. High fashion and couture have recently opened their doors to larger masses, making their once rare pieces more accessible, thus changing the fashion scene at a rapid pace. In 2021, Gucci made headlines by launching an exclusive Doraemon collection, while the artistic partnership between J.W. Anderson and Studio Ghibli garnered much attention.

2. A drastic change in the Luxurian mindset: Luxury, in recent years has become less about one’s materialistic goals, and more about experiences and social connections. Frowzy couture dresses have been largely abandoned, and attention has been turned towards trends that control the youth. By using a childhood favourite motif, these luxury brands can bank on the nostalgia factor and seem relevant to the growing young population, killing two birds with one stone! This shift could reshape consumer preferences and challenge established luxury norms.

3. Engaging New Audiences: Pokemon is a global phenomenon with a devoted fanbase across all ages. A whole new ever-growing market has opened its arms and embraced such collaborations, something it hadn’t normally engaged in. Fendi has broken many such barriers and subsequently increased its brand recall and knowledge among the more general public.

4. Interactive Fashion Experiences: The Pokemon GO integration in this collab is a creative way to blend physical and digital fashion experiences. It encourages fans to actively participate and express their loyalty, setting a precedent for future digital engagement strategies in the luxury world. Imagine personalized virtual fashion shows or exclusive augmented reality experiences for select collections – the possibilities are exciting!

5. A Gateway to More Sustainable Practices: Luxury fashion has been criticized for its environmental impact. By collaborating with a franchise promoting environmentalism (remember Pokemon’s emphasis on protecting endangered species?), Fendi opens the door to exploring more sustainable practices and appealing to eco-conscious consumers.

Of course, it’s too early to predict a fashion revolution just yet. But the Fendi x FRGMT x Pokemon collab undeniably throws down a gauntlet, challenging the status quo and making waves in the industry.


Q: What is the FENDI x FRGMT x POKEMON collaboration?

A: It’s a crossover between the genius of Japanese designer Hiroshi Fujiwara’s FRGMT label and high-end luxury brand Fendi, displaying a fusion of the beloved franchise of Pokemon and a treasure trove of items and accessories.

Q: What items are included in the collection?

A: The collection consists of hoodies, tees, bags, sneakers, and even accessories that can be obtained within the Pokemon Go game.

Q: Can I buy the collection online?

A: Yes, you can! The collaboration can be accessed in Fendi’s online as well as offline stores and certain retail options around the world.

Q: Is there a Pokemon GO collaboration?

A: Pokemon Go lovers are in for a sweet delight! Items like an exclusive sweater and a shirt can be obtained for game avatars by simply entering the code FENDIxFRGMTxPOKEMON in the Pokemon GO Style Shop.

Q: How much do the items in the collection cost?

A: Being a well-renowned luxury brand catering exclusively to the upper class, Fendi has the reputation of having obnoxiously exorbitant prices. Certain pieces in the collection are no different, costing up to thousands of dollars, but the clothing items are much more affordable to fans in the common public.

Q: Will Fendi be collaborating with other works of anime in the future?

A: This collaboration has certainly opened the gateways for a flood of unique innovations in the elusive world of fashion. One can never know what the future holds, but what we can certainly do is hope for more!

Hope these answers about the FENDI x FRGMT x POKÉMON cross-over prove to be useful to you!

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