A major British media outlet reported that the K-pop boy group has experimented with AI to write music and produce music video.
Woozi on Artificial Intelligence use
Seventeen is accused of using generative AI to write lyrics for their music videos. A report released by a British new site outlines the potential use of AI in production of music videos. Following this, Seventeen’s Woozi took to Instagram to quell rumors around AI being used to write music for the band.
Woozi BBC face off takes a turn as K-pop star release statement, “All of Seventeen’s music is written and composed by human creators.”
Related: ATEEZ debut at the Coachella 2024 sets K-pop industry at fire
Carats, these are the fans of K-pop boy group Seventeen, took no time to clarify Woozi’s statement from a Korean interview. They claimed quotes by him must have been misinterpreted. Woozi was talking about the use of artificial intelligence, which is now becoming more common and normalized in a tech-driven world and technology is increasingly integrated into daily lives.
In this context, Israa Abid, a fan from the UAE, said in a statement, “It is clearly mentioned in the trailer of the video that AI was used to make it. However, the tech had no part in writing the lyrics. They used robot-motion tech not generative AI.”
She further said, “Honestly, it is usually a bit disheartening to realize that a specific art that you like has been created by AI. I don’t really like the concept of using AI when it comes to creating music, because I think it takes away the emotions or feelings that one expresses through art.”
Abid believe in pure emotions certain lyrics and music entail and must not be experimented with any technological manipulations. She sternly rule out any use of generative AI in producing music and said, “I believe that our human brain alone is and has been capable of enchanting the world of art for centuries, hence the use of AI is more important in the field of research and science; things that make our lives easier.”
Related: TWICE’s Jihyo and Olympic gold medalist/variety star Yun Sung Bin are dating
Sumana Madichetty expressed her views on the allegations being made on the K-pop group, saying, “To hear that Maestro, which is one of my favorite songs, may be AI generated is bizarre to me, since I’ve also heard that a lot of seventeen songs have been written and produced by the artists themselves.”
She further added, “I’m sure that AI will continue to grow and be integrated in a lot of fields. However, I do believe that the involvement of AI in the music industry will definitely affect how authentic and new a song is, especially in K-pop.”
On the question of technology use, Husna Murad gives a different perspective and talks about how technology is demonized by this generation. In this context, she said, “AI, in every single sector, is getting a terrible rep. Even if they did use the technology, I think it’s alright, as long as they are not lying about it. In fact, I even use AI in my work to help with ideation. It helps me get over any creative blocks, so I don’t see why it is an issue.”
Other Seventeen’s Carat believes that there’s no issue as far as the artist is true to their audience and technology is not grossly manipulating the intrinsic talent of an individual artist. Technology and talent should aid each other, not attack one other.
